Posts Tagged ‘PPC strategy’

Your New PPC Secret Weapon: The Search Funnel and Keywords on

Are your PPC campaigns getting a little, ahem, lackluster? Check out my latest post on how to use the search funnel to pep up your PPC.

You can take your PPC account to the next level by trying out this technique. It can help you reach buyers at different stages in the purchase decision-making process.


PPC Quick Tips: #4 Having A PPC Vision

January 15, 2011 Leave a comment

PPC Vision“Vision building” is based on the convergence of ideas and putting them into action. It entails bringing others on board towards a clear aspiration on how the world should be.

What is your vision for PPC? Often times we see advertisers so focused on particular keyword or CPA, they can’t see the forest through the trees. Opening yourself up to a vision of how your PPC world should be will allow new ideas and opportunities to spring forth.

I also wrote a post last summer on PPC strategy you may want to review to get the bigger picture.

Peace out!