Posts Tagged ‘online retailing’

Back to School Meets Wonder Wheel

The words “Back to school” for me used to conjure up images of pencil cases and new school clothes. Now it makes me think of Google and keyword searches. The Google Retail Advertising Blog recently posted that “back to school” searches are up 15% over last year. GO economy!

Its time to start planning your PPC strategies for the back to school crowd. Their searches are expected to peak in August- September.

Let’s say you sell luggage. How can you leverage this school season? You may want to try Google’s Wonder Wheel to help explore your product topics. It shows the original query in the center connected to a bunch of related queries.

It looks like there are a few good ones there that can be expanded on by clicking: back to school messenger bags, back to school pack.

Google's Wonder Wheel
The Wonder Wheel is not the easiest tool to find. The screenshot below illustrates where you can find it.

How to find Google's Wonder Wheel

This tool can help you discover keyword concepts/themes, but you’ll need to dive into the keyword tools to generate the specific keyword list.


Social Shopping Sites: Ho, Ho, Huh?

December 7, 2007 1 comment

We are thrilled to have Margaret Hegg as a guest writer for the Online Marketing Mavens blog. Margaret is a maven herself– a media supervisor at an independent ad agency managing online media plans for several well-known clients. She regularly makes sense of the good, bad, and ugly in online marketing.

Well, it’s December and here I am, scrambling to think of good gift ideas for the holidays. Honestly, who has time anymore to go store to store to find that perfect gift? I know some of my friends consider shopping their cardio program, and that’s all good; but I prefer to multi-task. Phone calls, laundry, tv-watching and online shopping in one fell swoop. And judging from the latest stats on Cyber Monday, I am not alone. According to ComScore, Cyber Monday had online sales of $733 million, and over $4 billion was spent online during that week. It isn’t surprising that the big retailers like Amazon, Wal Mart, and Target topped the list as the most visited web sites that day. And, interestingly, more online shoppers made purchases from work computers (45%) than from home (44%). Hmmmm…..

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