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Posts Tagged ‘ecommerce’

Social Shopping Sites: Ho, Ho, Huh?

December 7, 2007 1 comment

We are thrilled to have Margaret Hegg as a guest writer for the Online Marketing Mavens blog. Margaret is a maven herself– a media supervisor at an independent ad agency managing online media plans for several well-known clients. She regularly makes sense of the good, bad, and ugly in online marketing.

Well, it’s December and here I am, scrambling to think of good gift ideas for the holidays. Honestly, who has time anymore to go store to store to find that perfect gift? I know some of my friends consider shopping their cardio program, and that’s all good; but I prefer to multi-task. Phone calls, laundry, tv-watching and online shopping in one fell swoop. And judging from the latest stats on Cyber Monday, I am not alone. According to ComScore, Cyber Monday had online sales of $733 million, and over $4 billion was spent online during that week. It isn’t surprising that the big retailers like Amazon, Wal Mart, and Target topped the list as the most visited web sites that day. And, interestingly, more online shoppers made purchases from work computers (45%) than from home (44%). Hmmmm…..

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