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Posts Tagged ‘cyber monday’

Social Shopping Sites: Ho, Ho, Huh?

December 7, 2007 1 comment

We are thrilled to have Margaret Hegg as a guest writer for the Online Marketing Mavens blog. Margaret is a maven herself– a media supervisor at an independent ad agency managing online media plans for several well-known clients. She regularly makes sense of the good, bad, and ugly in online marketing.

Well, it’s December and here I am, scrambling to think of good gift ideas for the holidays. Honestly, who has time anymore to go store to store to find that perfect gift? I know some of my friends consider shopping their cardio program, and that’s all good; but I prefer to multi-task. Phone calls, laundry, tv-watching and online shopping in one fell swoop. And judging from the latest stats on Cyber Monday, I am not alone. According to ComScore, Cyber Monday had online sales of $733 million, and over $4 billion was spent online during that week. It isn’t surprising that the big retailers like Amazon, Wal Mart, and Target topped the list as the most visited web sites that day. And, interestingly, more online shoppers made purchases from work computers (45%) than from home (44%). Hmmmm…..

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Addicted to Spacebook.

November 26, 2007 Leave a comment

Today is first day back after a four day weekend, a four day weekend that ruined me for today. While I had lots of fun and rest over the holiday I was unprepared to jump back into the whirlwind that is online marketing, but here I am. As the holidays are ramping up and clients are getting 2008 plans in check, the online media world has been busy as well with news of Cyber Monday and Facebook’s new “Beacon” product.

While all of this is extremely important to me as an online media planner/buyer, I can’t tear myself away from the four days of personal life I enjoyed. Luckily, my personal life and professional life converge in addiction to the internet. For both personal and research purposes, I do a ton of activities online and while some prove to improve my life and make it easier, others are improving it while making it more complex. The latter being social networking. I am currently maintaining profiles on LinkedIN, Facebook, Myspace, Adgabber, and Dogster/Catster. I also have accounts on Twitter and Second Life that I don’t have time to keep up with and probably some others that are long forgotten. Each of these social networks serve their distinct purpose, but it’s eating into my TV time to keep it all updated. Maybe the writer’s strike will benefit my online social life! More likely, things will consolidate, as Myspace parent company News Corp is rumored to be shopping LinkedIN, and Google is doing some interesting things with Facebook and Youtube.

Now, as it is Cyber Monday, I couldn’t resist doing some online shopping of my own over my lunch hour. Luckily, some of more savvy family members registered on Amazon.com’s Wish List. Twenty minutes and $200 later, I have half my Christmas Shopping completed and I didn’t have to set foot inside a crowded store. It’s lovely. Now let’s see if I get my packages on time!

By the way, my blog mate Lisa mistakenly used the term “Spacebook” today, but I thought it was a perfect title for my Cyber Monday rant!