Archive for March, 2012

Speaking at SES NY

If you’re heading to SES New York this month you’ll be impressed with the excellent content and activities planned by the SES team.

I’m excited to be involved in several sessions and hope we can connect when you attend!

Tuesday, 3/20 2:45pm Day 1ses ny
A Beginner’s Guide to Paid Search (solo presentation)
Paid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for:

  • Keywords
  • Ad Copy
  • Targeting
  • Optimizations to achieve the best results


Tuesday, March 20th, 5:00 – 6:00pm (Just prior to the Networking Cocktail Reception)

Meet the Experts: Round Table Forum – Mobile, Search and Social table
Join us at our ALL NEW “Meet the Experts Roundtable Forum” where you’ll have a unique opportunity to learn, network and share information with your peers and leading industry specialists. With a choice of several roundtable discussions, each focusing on different key topics and featuring 2 experts, this session is not to be missed. Simply choose the roundtable most pertinent to you and join the discussion! You can also move freely between different roundtables to make sure you get the most out of this session. After the forum, take your conversation and new contacts with you straight into the expo hall for our networking cocktail reception where you can continue the discussion over a few drinks.


Wed 3/21 11:15am Day 2
PPC Beyond Search: New Ad Formats, Display & Social – (panel presentation)
For some time, paid search campaign managers have been told to treat search campaigns and “contextual” ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo’s SmartAds, as well as new tactics for managing and bidding on placements, it’s getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?