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Archive for January, 2011

PPC Quick Tips: #4 Having A PPC Vision

January 15, 2011 Leave a comment

PPC Vision“Vision building” is based on the convergence of ideas and putting them into action. It entails bringing others on board towards a clear aspiration on how the world should be.

What is your vision for PPC? Often times we see advertisers so focused on particular keyword or CPA, they can’t see the forest through the trees. Opening yourself up to a vision of how your PPC world should be will allow new ideas and opportunities to spring forth.

I also wrote a post last summer on PPC strategy you may want to review to get the bigger picture.

Peace out!

 

 

 

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PPC Quick Tips: #3 Seasonal Planning

January 10, 2011 Leave a comment

Sure it’s still January and you haven’t worked off the holiday feasts yet, but you gotta plan for PPC!

Here are 5 super quick tips to get you started on the right path to seasonal success:

  1. Review the 2011 holidays and dates. Are you doing everything you can to leverage the specialness of them?
  2. Use Google’s Insights for Search to check for search trends on obvious keywords (and then some not so obvious) related to your industry. Be creative!
  3. Brainstorm other seasonal opportunities within your target market’s preferences: rainy season, first day of spring, baseball, car racing, etc.
  4. Build a calendar with the messaging or promotion you intend to launch. Don’t forget to allow time for building, editing, approvals.
  5. Compare results from the holiday campaigns to the “regular” campaigns and determine what could be tweaked in the next round.

Happy everything!

PPC Quick Tips: #2 Duplicate Keywords

January 6, 2011 2 comments

Having duplicate keywords in your PPC account can cause the wrong ads to show up for searched keywords. Ever get that email forwarded from your boss from someone complaining the wrong ad is showing up in Google when they search? Yeah, me too.

Each keyword should only appear once in the account, including variations that might be triggered by broad matched keywords.

Here’s how to check to see if you’re all clear:

In Google Adwords editor:

  • Go to the Tools Menu > Find Duplicate Keywords
  • or go to the View Menu > Duplicate Keywords.
  • Remove dupes

In Adwords web interface, its a bit more manual:

Go the Keywords Tab

  • Either work within this tab, or export
  • In either the web interface or export, sort alphabetically and eye ball for dupes
  • Remove dupes

If you find a few here and there, that’s normal. If you find many across the account, it might be time to review your processes to ensure it doesn’t reoccur. Good luck!

 

PPC Quick Tips: New for 2011!

January 3, 2011 Leave a comment

With a new year, I realized sometimes the year can get away from you with the demands of work, family, and pay-per-click.

SO I am going to throw out periodic “Quick Tips” that can be digested and implemented fairly easily when taken on in smaller bites. I hope you find it helpful!