Archive

Archive for December, 2007

Best Online Marketing Lists of 2007

December 31, 2007 3 comments

marketing list imageEveryone loves a good list, so I wanted to share my favorite online marketing lists for 2007. These helpful lists will give you some great ideas for your online marketing in 2008. 🙂

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Move over TomKat and Brangelina, here comes GoogleClick!

December 28, 2007 1 comment

Last week the FTC approved the acquisition of DoubleClick by Google, a decision online marketing geeks such as myself have been patiently awaiting for months. But now that the deal is approved I can’t help but wonder how this will affect us as advertisers. Will our DFA (DART For Advertisers) tools become PIMPED out with increased analytics, or is Google just getting one step closer to taking over the world?

story.jpgHere’s a good article that talks about the pros and cons.

Anyway, the real reason that I’m posting this blog is to rant about the fact that you can’t use DFA on Macs unless you do some major messing around. HELLO. We we work in advertising!

Have a great and safe New Years weekend.

Sincerely,

SaLisa Rielie

It’s December 27th, and I’m at work.

December 27, 2007 3 comments

I really enjoy my job from the fun atmosphere and the smart and charismatic co-workers (see, Lisa R., Margaret Hegg), all the way to the wide variety of clients we have. One of the only glaring downsides is the fact that it remains open between Christmas and New Years. Although I was out drinking a tall one with some advertising peers last night, they are at home relaxing while I’m at work today. At least I’m used to it, my last agency was open during this week as well!

The bright side of this is that I’ve gotten up-to-date on some filing, caught up on the trades, and although I have a million more urgent things to do, they can take the back burner since no one else in the agency world is at work. Smooth! And lucky for you, I’m taking my lunch to write you a blog.

In the spirit of feeling like I want to be a slacker this week even though I can’t, I’ve decided I don’t want to be serious until the official start of 2008. It looks like other, more seasoned industry bloggers feel the same. 🙂 Read more…

I know Who Hijacked eBay’s Google AdWords Ad

December 18, 2007 2 comments

Recently Ina Steiner at auctionbytes.com made a interesting discovery. In “Mystery: Who Hijacked eBay’s Google AdWords Ad?”, a search for “ebay” yielded a wicked little PPC ad in Google that actually took searchers to a page on Amazon about iPods.

Top ad in Google search results goes to this landing page=>


What? iPods? Only the hottest gift of the season!

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Dear Santa: Our Online Marketing Wish List for 2008

December 13, 2007 3 comments

I don’t know about Sarah, but I’ve been good this year. During a little visit with Santa we had the opportunity to pass along our Online Marketing Wish List for 2008. It goes a little something like this:

Dear Santa,

Lisa’s Wish List:

  1. Adwords Editor to get more cool features like a keyword tool, traffic estimator, reporting, etc.
  2. More transparency into the CPC bid system at the search engines
  3. No new social networking sites; there are too many to maintain as it is!
  4. Advertisers to focus more on landing page quality, keywords, and user experience
  5. A search engine to beat Google, preferably Yahoo, but will accept anyone

Sarah’s Wish List:

  1. More Mergers and Acquisitions (increased simplification)
  2. The Do Not Track List to go away
  3. The secret to a successful online viral campaign
  4. I want CTR to finally be seen as one of many success metrics in an online display campaign, not the entire indicator
  5. Myspace to stop allowing bad banner ads – no more dancing aliens!

What’s on your Wish List?

Happy Holidays!

Social Shopping Sites: Ho, Ho, Huh?

December 7, 2007 1 comment

We are thrilled to have Margaret Hegg as a guest writer for the Online Marketing Mavens blog. Margaret is a maven herself– a media supervisor at an independent ad agency managing online media plans for several well-known clients. She regularly makes sense of the good, bad, and ugly in online marketing.

Well, it’s December and here I am, scrambling to think of good gift ideas for the holidays. Honestly, who has time anymore to go store to store to find that perfect gift? I know some of my friends consider shopping their cardio program, and that’s all good; but I prefer to multi-task. Phone calls, laundry, tv-watching and online shopping in one fell swoop. And judging from the latest stats on Cyber Monday, I am not alone. According to ComScore, Cyber Monday had online sales of $733 million, and over $4 billion was spent online during that week. It isn’t surprising that the big retailers like Amazon, Wal Mart, and Target topped the list as the most visited web sites that day. And, interestingly, more online shoppers made purchases from work computers (45%) than from home (44%). Hmmmm…..

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New Google Local Feature- Easy or Tricksy?

December 6, 2007 Leave a comment

Google Local and Yahoo Local search products are often under-used as an online marketing tactic. With Google, the basic Google maps listing is free and businesses can input quite a bit of business information such as location, business hours, coupons and more. For those with a physical location, you’re crazy not to do it. This free listing can be a great way to get your business in front of searchers at the moment they are seeking your product locally. At the Google Local Business Center, Google will take you through the process of adding a listing. There’s also a great tutorial on Google Local Business Center: Adding Photos, Attributes, Maps Corrections & Stats on SearchEngineLand.com.

In the PPC realm, enhancing this listing with a custom map icon and ad text message is worthwhile because you don’t pay unless a user actually clicks through to your website. Now there’s a new benefit to going Local. A new feature called AdWords Local PlusBox allows extra lines in your text ad to appear in the search results page– IF you make the top of the page.

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